Project Summary
The platform enables recruiters to hire on-demand, remote and well screened software professionals. My role as a UI/ UX designer involved creating visually appealing interfaces that enhanced the user experience of the product. The end goal was to improve the user experience of SaaS based product of recruiting software developers.
Within this framework, recruiters are designated as "Clients," while the successfully hired individuals are termed "Partners." My role involved designing novel modules tailored for each platform, ensuring that both interfaces offer distinct yet seamless user experiences.
The platform enables recruiters to hire on-demand, remote and well screened software professionals. My role as a UI/ UX designer involved creating visually appealing interfaces that enhanced the user experience of the product. The end goal was to improve the user experience of SaaS based product of recruiting software developers.
Within this framework, recruiters are designated as "Clients," while the successfully hired individuals are termed "Partners." My role involved designing novel modules tailored for each platform, ensuring that both interfaces offer distinct yet seamless user experiences.
Website
Website
Creative
Creative
Illustration & Brand
Illustration & Brand
Project Details
Role :
Role :
UI/ UX Designer
UI/ UX Designer
Duration :
Duration :
July 2022 - July 2023 (12 months)
July 2022 - July 2023 (12 months)
Tools :
Tools :
Figma, Adobe Illustrator, Adobe Photoshop
Figma, Adobe Illustrator, Adobe Photoshop
Existing Users and Issues
Personalisation
Personalisation
New Additions
New Additions
The platform, initially designed solely for coding professionals, required an expansion of scope to cater to all types of software professionals.
This necessitated the addition of new features and modules, modifications to existing features, and the incorporation of new visual functions and enhancements.
Furthermore, a complete overhaul of the colour scheme was proposed to align with the expanded target audience and create a fresh, modern visual identity.
The platform, initially designed solely for coding professionals, required an expansion of scope to cater to all types of software professionals.
This necessitated the addition of new features and modules, modifications to existing features, and the incorporation of new visual functions and enhancements.
Furthermore, a complete overhaul of the colour scheme was proposed to align with the expanded target audience and create a fresh, modern visual identity.
Password
LogIn
yourmail@gmail.com
**********
Define Business Goals
Drive higher user adoption rates and conversions through an optimised experience.
Craft a visually cohesive and professional brand identity to enhance perception.
Implement a fully responsive, mobile-optimised design for seamless cross-device access.
Improve search functionality and navigation for efficient talent-opportunity matching.
Drive higher user adoption rates and conversions through an optimised experience.
Craft a visually cohesive and professional brand identity to enhance perception.
Implement a fully responsive, mobile-optimised design for seamless cross-device access.
Improve search functionality and navigation for efficient talent-opportunity matching.
Competitive Analysis
By conducting a thorough competitive analysis, we aimed to gain a comprehensive understanding of the competitive landscape, identify gaps and opportunities, and leverage these insights to develop a platform that not only meets but exceeds user expectations and industry standards.
By conducting a thorough competitive analysis, we aimed to gain a comprehensive understanding of the competitive landscape, identify gaps and opportunities, and leverage these insights to develop a platform that not only meets but exceeds user expectations and industry standards.
Upwork
Upwork
Offers a wide range of services from writing, design, marketing to software development.
Freelancers create profiles showcasing their skills, portfolio, and hourly rates.
Offers a wide range of services from writing, design, marketing to software development.
Freelancers create profiles showcasing their skills, portfolio, and hourly rates.
Freelancer
Freelancer
Focused more on micro-jobs like graphics, video editing, data entry etc.
Simple process of browsing gigs and placing orders directly
Focused more on micro-jobs like graphics, video editing, data entry etc.
Simple process of browsing gigs and placing orders directly
Fiver
Fiver
Offers both fixed-price and hourly projects across categories
Clients can post projects and receive bids from freelancers
Offers both fixed-price and hourly projects across categories
Clients can post projects and receive bids from freelancers
Ideas from Competitors
Company Profile
Company Profile
Client Reviews
Client Reviews
Design and Prototyping
Built interactive prototypes to simulate the user experience and demonstrate key functionalities, such as job posting, messaging, and workstream tracking. Used Figma to create dynamic, clickable prototypes for user testing and stakeholder presentations.
Built interactive prototypes to simulate the user experience and demonstrate key functionalities, such as job posting, messaging, and workstream tracking. Used Figma to create dynamic, clickable prototypes for user testing and stakeholder presentations.
Client Onboarding
Partner Onboarding
Client Screens
Partner Screens
User Testing and Reiterations
Usability testing sessions were conducted to see first-hand how users interact with the designs and prototypes.
Product designers and executives evaluated some designs using A/B testing.
Usability testing sessions were conducted to see first-hand how users interact with the designs and prototypes.
Product designers and executives evaluated some designs using A/B testing.
Formative evaluation was conducted which involved changing and testing the product multiple times.
Formative evaluation was conducted which involved changing and testing the product multiple times.
Focused on determining which aspect of the design worked well or not and why.
Focused on determining which aspect of the design worked well or not and why.
A/B Testing
My aim was to pick the best performing design variation based on facts rather than gut feeling.
My aim was to pick the best performing design variation based on facts rather than gut feeling.
Variation A
Variation B
Our product manager insisted on using one position for the company name, our CEO – a different one. It was essential to make informed decisions, rather than arguing.
Our product manager insisted on using one position for the company name, our CEO – a different one. It was essential to make informed decisions, rather than arguing.
Variant 1 has a significant probability to be the best based on the eye-tracking theory. The company nme will be the first thing that users notice after the skills which will help them in understanding the goals of the company better by clicking on the name of the company.
Position of the associate’s company name is not adequate.
Position of the associate’s company name is not adequate.
Hypothesis
associate id and company name position
associate id and company name position
Variant 1 has the associate ID and company name below the heading of the skills.
Variant 2 has the associate ID and company name on the right side below the buttons.
Copyright © Rucha Patel | UI/UX Designer
Copyright © Rucha Patel | UI/UX Designer
SaaS based freelance/ crowdsourcing platform
SaaS based freelance/ crowdsourcing platform