My Role
Website Redesign :
Overhauled the entire website to improve usability and engagement. This included a new layout, enhanced navigation, and a responsive design to ensure accessibility across devices.
New Application Modules :
Designed and implemented new modules within the application, focusing on user-centric functionality and intuitive interfaces to support diverse learning needs.
Branding :
Created a suite of marketing materials to promote the platform. This included brochures, flyers, billboards, standees social media posts, and business cards, all designed to maintain brand consistency and attract potential users.
As the UX Designer for a comprehensive learning management platform, I led the complete redesign of the website, developed new application modules, and created various marketing materials. This project aimed to enhance the user experience, streamline navigation, and bolster the platform’s overall visual appeal.
Project Overview
Research and Analysis :
Conducted user interviews and surveys to understand pain points.
Analyzed competitors' websites for best practices and inspiration.
Identified key areas for improvement based on user feedback and analytics.
Wireframing and Prototyping :
Developed wireframes to map out the new website structure.
Created interactive prototypes to test new design concepts with users.
Gathered feedback to refine the design.
Implementation :
Collaborated with developers to implement the new design.
Ensured seamless integration with existing systems.
Monitored the live site for any issues and made necessary adjustments.
Website Redesign
Requirement Gathering :
Worked closely with stakeholders to understand the needs and goals for the new modules.
Defined the functionality and features required.
Wireframing and Prototyping :
Created detailed wireframes to outline the structure and flow of the new modules including NBA.
Developed interactive prototypes to visualise and test the user interactions.
User Testing :
Conducted usability tests to ensure the modules met user needs.
Collected feedback and made necessary adjustments.
New Application Modules
Brand Research :
Conducted research to understand the brand’s identity and messaging.
Defined the visual style and tone for the marketing materials.
Concept Development :
Created multiple design concepts for brochures, flyers, billboards, standees, and business cards.
Presented concepts to stakeholders and gathered feedback.
Design and Iteration :
Developed final designs based on feedback.
Ensured all materials were visually cohesive and aligned with the brand.
Branding
Value-Online Learning Platform